What is FAQ?
FAQ stands for Frequently Asked Questions. It's a section on your website that answers what clients ask most often. A good FAQ cuts support inquiries because people find answers before they pick up the phone.
How it works in online booking
You add an FAQ section to your booking page. "How long is a first session?" "What's the cancellation policy?" "Do you accept card payments?" Clients read the answers and book with confidence. Your business gets 40% fewer phone calls about the same questions over and over. You can build an FAQ section right into your booking page using the website builder.
Benefits
- Fewer phone calls and emails - clients help themselves before reaching out
- Answering objections upfront pushes booking conversion higher
- Google often pulls FAQ content into featured snippets, boosting your search visibility
Frequently Asked Questions
What questions should a booking page FAQ include?
Cover cancellation policy, payment methods, session duration, what to prepare, parking or location details, and whether you offer online appointments. Look at your last 50 client emails - the questions that repeat are your FAQ content.
How does FAQ schema markup help with search visibility?
FAQ schema tells Google these are question-answer pairs. Google can display them as rich results under your listing, taking up more space on the search page. Pages with FAQ schema pull 2-3x more clicks than plain listings.
