What is a pop-up?
A pop-up is a small overlay window that appears on a web page, triggered by scrolling, clicking, or trying to leave. It grabs attention by interrupting the browsing flow - which is exactly why it works when used right.
How it works in online booking
Your booking page detects when a visitor moves their cursor toward the close button. A pop-up appears: "Before you go - book your first visit and get 15% off." One button leads straight to the calendar. Exit-intent pop-ups like this recover 10-15% of visitors who'd otherwise leave without booking. The booking website builder lets you add pop-ups to any page with a few clicks.
Benefits
- Exit-intent pop-ups recover 10-15% of visitors who were about to leave
- Timed offers increase booking conversion by 5-10% on average
- Email collection pop-ups grow your subscriber list for future campaigns
Frequently Asked Questions
How do you create a booking pop-up that doesn't annoy visitors?
Wait at least 30 seconds or until 50% scroll depth before showing it. Show it once per session - never on every page load. Offer something specific (a discount, a free consultation) instead of a generic "book now." Always include a visible close button.
Do pop-ups hurt search engine rankings?
Google penalizes full-screen pop-ups that block content immediately on mobile. Small banners, exit-intent overlays, and delayed pop-ups are fine. Keep them under 50% of the screen on mobile and you won't see any ranking impact.
