In this section, you will learn how to collect the email addresses of your subscribers and send email notifications to them. With this feature, you can easily inform newsletter subscribers of any news or changes regarding your business. This is a very convenient and useful way to maintain good relations between the service provider and the subscriber.
If you have a website or mobile app but do not require users to register, this feature is ideal for you. By introducing a section called “Newsletter”, you can build a database of subscribers who are interested in your business to inform them of changes and updates related to your company.
You can add the “Newsletter” section from the administrator panel in the website creator. For more information on adding sections, see the article “Website – personalization”.
People who visit your website and enter their email address (sign up for the newsletter) will be added to the list of users in the Customers – newsletter section.
Use the “Filter” and “Search” windows to extract a specific user or group of users sharing common features. The “Created” column shows the date the user subscribed to the newsletter and the “Verified” column shows the date the email address subscribed to the newsletter was confirmed.
Confirmation of the email address
In order for a user to successfully subscribe to the newsletter, the subscriber must confirm that they own the email address. Calendesk sends an email with a verification link to any user who enters their email address in the newsletter section of your website.
After selecting the “I confirm” function button, the user will be redirected to your website and a confirmation message will appear on the screen confirming that they have been subscribed to the newsletter.
If you want to notify users of your website about something, select the people you want to be the recipients of your message, and then click the function button with three dots and “Send Message”.
At the top of the window, you will see the email addresses you have selected. From this level, you can only send email messages. Below you will enter a title for the message, which may contain variables. Variables are items that make it easier to enter content in a message. When you choose a variable, such as “Company address”, you do not need to manually enter the entire address, Calendesk will do it for you.
If you want, you can edit the text style in the body of the email. The bar above the body of the message contains tools that will allow you to change the style of the text. You can also add variables to the body of an email message.
Resignation from the newsletter
If a subscriber indicates that they want to resign from the newsletter, you can send a message with a link to allow doing so. Pasting a variable named “Unsubscribe me url” (this variable is a link) is one way to send this link to a person using the newsletter, but it is not very esthetic. Such a pasted link will contain illegible characters for the subscriber and will be very long, making the content of the message look sloppy.
If you want to create a nice link to unsubscribe from the newsletter, follow these guidelines:
- paste the “Unsubscribe me url” variable,
- select the “Unsubscribe me url” variable,
- copy this variable,
- remove the variable from the body of the message,
- enter the text, such as “Click here to unsubscribe from the newsletter”,
- select the word “here”,
- select the “Add Reference” symbol from the content style editing toolbar,
- in the window with the link, paste the previously copied “Unsubscribe me url” variable.
Such prepared content will cause the word “here” in the content of the message “Click here to unsubscribe from the newsletter” to be a link leading to the resignation of the newsletter. When this link is clicked, the user’s email address will be removed from the list of your subscribers.
After clicking the link, the user will see such a message: